| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. EMRE OZAN AKSÖZ |
| Mode of Delivery |
Face to face delivery is present. |
| Prerequisites |
TRZ413 Marketing Research in Tourism is a prerequisite for this course. |
| Courses Recomended |
TRZ466 Product Development in Tourism may be taken. |
| Recommended Reading List |
Recommended books are as listed; Kozak, N., Kozak, M.A ve Kozak, M. (2010). Genel Turizm İlkeler-Kavramlar. Ankara: Detay Yayıncılık. Kozak, M. A. (Editör) (2012). Otel İşletmeciliği. Ankara: Detay Yayıncılık. Kozak, N., Özel, Ç. H. ve Karagöz Yüncü, D. (2011). Hizmet Pazarlaması. Ankara: Detay Yayıncılık. |
| Assessment methods and criteria |
1st mid-term: Written (30)Final exam: Written (70) |
| Work Placement |
There is no work placement for this course. |
| Catalog Content |
|
Anadolu Info Package 
Turkish 
English