| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. NURAY TOKGÖZ |
| Mode of Delivery |
The mode of delivery of this course is distance education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Periodicals covering strategic management issues |
| Assessment methods and criteria |
1 midterm, 1 final exam; discussion sessions |
| Work Placement |
N/A |
| Catalog Content |
Strategy concept and its importance; Managing the strategy process; External analysis; External analysis; Industry analysis, competitive forces; Internal Analysis; Competitive advantage, performance and business models; Corporate strategy: vertical integration and diversification; Corporate strategy: mergers and acquisitions. Strategic alliances; Business strategy: differentiation, cost leadership, integration; Business strategy: innovation and entrepreneurship; Global Strategy; Strategy Implementation: Strategic leadership, structure; Strategy Implementation: corporate culture, control; Strategy Implementation: corporate governance and business ethics. |
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