| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. HAKAN YILMAZ |
| Mode of Delivery |
The mode of delivery of this course is distance learning. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
A reading list has been uploaded to the system |
| Assessment methods and criteria |
Term Project and Final exam |
| Work Placement |
N/A |
| Catalog Content |
Basic Concepts: Transition into a corporation, corporate communication and public relations; Corporate Communication Management Approaches: Corporate governance, marketing communication, organizational communication; Corporate Identity: Corporate design, visual identity, corporate philosophy, motto of corporate, logo of corporate; Corporate Image and Reputation in Corporate Communication; Corporate Social Responsibility in Corporate Communication; Corporate Branding in Corporate Communication; Corporate Behavior in Corporate Communication. |
Anadolu Info Package 
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