| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. ÖZLEM ATALIK |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Airline Marketing |
| Recommended Reading List |
- |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
- |
| Catalog Content |
Marketing, service marketing and Air transport marketplace; Marketing Environment of Airline Industry (Peste Analysis); Competition Strategies for Airlines (Porter Competitive Analysis); Product Analysis in the Airline Marketplace; Pricing and Revenue Management in the Airline Marketplace; Product Distribution in Airline Market; Sales, Advertising and Promotion Policies in Airline Market; Relationship Marketing in Airlines. |
Anadolu Info Package 
Turkish 
English