| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Prof. Dr. Nurcan TURAN |
| Mode of Delivery |
The delivery of this course is distance education. |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There are no recommended optional programme components. |
| Recommended Reading List |
İçli, G.E.(2008). Konut Pazarlaması, İstanbul: Beta Ya., Uslu, A (2000). Kişisel Satış Teknikleri, İstanbul: Beta Ya. |
| Assessment methods and criteria |
1. Midterm exam Homework (15) Final exam (50) |
| Work Placement |
There is no formal training course for this course. |
| Catalog Content |
Introduction to Real Estate Marketing: Marketing concept and real estate marketing; Environmental Factors in Real Estate Marketing: Environmental factors, Marketing environment analysis; Consumer Buying Behavior in Real Estate Marketing: Consumer buying behavior, purchasing decision process; Real Estate Marketing Strategy: Market Segmentation, Selection of Target Market and Positioning: Market segmentation, Selection of target market, Positioning; Marketing Mix in Real Estate Sector: Product, pricing, distribution, promotion; Personal Selling and Sales Management in Real Estate Marketing: Sales management, Sales process; Ethics in the Real Estate Marketing: Concepts |
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