| Recommended Reading List |
AHİPAŞAOĞLU, H. S., Seyahat Acantacılığı ve Tur Operatörlüğü, Eskişehir, A.Ü. AÖF Yayınları, Yayın No: 729, 2002. AHİPAŞAOĞLU, H. S. ve ARIKAN, İ., Seyahat Endüstrisi İşletmeleri, Ankara, Gazi Kitabevi, 2005.İÇÖZ, O., Seyahat Acentaları ve Tur Operatörlüğü Yönetimi, Ankara, Anatolia Yayıncılık, 1996. |
| Catalog Content |
The Concept of Tour Management and Its Importance: Elements of the travel industry, Stages of tour design and management; Types of Tours and Staff in Tour Organization: Types of tours, Tour management staff, and their duties; Tourism Demand and Package Tour Demand: Tourism demand and its design process, Package tour demand; Purchasing Activities in Package Tour Design: Tour markets, Industrial markets, and purchasing; Tour Operation: Operation in independently Sejour and managed tours; Tour Costs: Calculating the cost of package tours; Tour Pricing: Pricing and examples in tour operation; Marketing of Tours: Marketing and package tour marketing |
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