| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. BARIŞ KILINÇ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
None |
| Recommended Reading List |
Kadıbesegil, S., B. Kılınç., İtibar Yönetimi, Anadolu Üniversitesi Basımevi, 2016, Eskişehir. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
None |
| Catalog Content |
What Is Reputation Mangement: Reputation does not equal to fame, Values Reputation Management and Trust, Reputation management is not a project but a philosophy, Reputation management in terms of differentiation strategies of organizations, Perceptions realities and reputation, Social partners (shareholders) and their expectations, Reputation risks management, Reputation economy; Importance of Social Partners (Shareholders); Reputation Research; Reputation Management Processes; Effects of Reputation on Bussiness Outcome; Corporate Brand Strategies and Reputation Management, New, Digital, Social Media; Corporate Communication and Reputation. |
Anadolu Info Package 
Turkish 
English