| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Assist. Prof. Dr. Ayhan Şengöz |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no optional programme component for this course. |
| Recommended Reading List |
Resources indicated in the textbook can also be used to study. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
No work placement is required. |
| Catalog Content |
The concepts of brand and brand management; Job Descriptions of the Marketing Unit and Marketing Plan; Market Analysis; Segmentation; Positioning; Brand Identity and Personality; Brand architecture; Different Areas Where Brand Management Can Be Applied |
Anadolu Info Package 
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