| Catalog Content |
Digital Transformation in Advertising: Digitization, Web technologies, Internet advertising; Digital Media Strategy: Target audience, Insight, Media classification, Planning and purchasing, Reporting and analysis; Content Marketing: Inbound marketing, Native advertising, Influencer, User generated content; Social Media Advertising: Platforms, Advertising formats; Mobile Marketing and Advertising: Mobility, Mobile devices, Location, Beacon, QR code; Search Engine Marketing: Google ads, Keyword, Optimization, Backlink, Algorithm; Data Driven Advertising: Programmatic, Online behavioral advertising; Integrated Marketing Communications: Promotion mix, Integration. |
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