Language of Instruction |
Türkçe |
Course Type |
Required Courses |
Course Instructor(s) |
|
Mode of Delivery |
Distance Education |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
There is no recommended optional programme component for this course. |
Recommended Reading List |
|
Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
Work Placement |
Not Applicable |
Catalog Content |
Corporate Communication and Social Media Theoretical Framework; Corporate Communication Management and Leadership; The Role of Corporate Communication and Social Media in Industry 4.0; Social Media and Crisis Communication; Social Responsibility in the Age of Social Media; The Economic Aspect of Social Media and Corporate Communication; Social Media and Perception Management; The Effect of Corporate Communication and Social Media on Reputation Management in International Trade. |