Language of Instruction |
İngilizce |
Course Type |
Required Courses |
Course Instructor(s) |
PROF. DR. İBRAHİM CEMİL ULUKAN |
Mode of Delivery |
Distance Education |
Prerequisites |
There is no prerequisite or co-requisite for this course. |
Courses Recomended |
There is no recommended optional programme component for this course. |
Recommended Reading List |
N/A |
Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
Work Placement |
N/A |
Catalog Content |
Basic Concepts of Strategic Management; The Evolution of Strategic Management; Strategic Management in a Global World; The Competitive Strategy; The Strategic Management Model; The Role and the Significance of Strategic Management; Effectiveness in Strategic; Management Practice; The Concept of Strategic Intent; Vision Analysis; Mission Analysis; Goals and Objectives; Organizational Values; Types of External Environment; Activities of External Environment Analysis; Analysis of Industry (Micro) Environment-Porter’s Five Forces Model; Analysis of General (Macro) Environment-Peste Analysis; Why Internal Analysis?; Sustainable Competitive Advantage; Resource-Based View; |