| Catalog Content |
Globalization and Changing Business Strategies, International Business and Its Key Players, Global Business Environment, Culture’s Influence on International Business, Entry Modes in International Business, Technology, and Technological Environment, Ethics in International Business, Corporate Social Responsibility in International Context, Sustainability, International Human Resources Management, International Marketing and Production, International Marketing Mix Decisions, Distribution Channel Decisions, Marketing Communications Decisions, Product-Market Strategies, Competitive Strategies, International Organizational Design Models. |
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