| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ASSOC. PROF. DR. DİLEK ACAR |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Karamustafa, K. ve Acar Gürel, D. (2012). Hizmet Tasarımı. (Ed. Meryem Akoğlan Kozak). Eskişehir: Açıköğretim Yayınları |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Introduction to Service and Service Classification in Hotels: Classification of services, The properties of service; Process of Service Purchasing: Decision making of service purchase; Design Concept and Service Design: Basic approaches in service design, Service design actors; Service Design Strategies; Service Design Stages; Value Analysis in Service Design: The concept of value, Functional analysis; Process Analysis in Service Design; Service Design Methods. |
Anadolu Info Package 
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