| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Prof. Dr. Nazmi Kozak |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Tütüncü, Ö. ve Ergüven, M. H. (2013). Termal ve Spa Hizmetleri (Ed.Nazmi Kozak) Eskişehir: Anadolu Üniversitesi. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
N/A |
| Catalog Content |
Health and Health Tourism: Health and wellness, The concept of health tourism; Thermal and SPA Concepts; SPA Services and Classification; Development of Thermal and SPA Services; Thermal and SPA Tourism in the World and in Turkey; Thermal and SPA Management; Thermal and SPA Services Management and Organization: Economic effects and sustainability of thermal and SPA services; Thermal and SPA Tourism Services; Therapies of Thermal and SPA Tourism; The Concept of Marketing and Human Resources in Thermal-SPA Services; Marketing Strategies in Thermal and SPA Services; Service Quality, Quality Standards and Regulations in Thermal and SPA Services. |
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