| Language of Instruction |
İngilizce |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ RIDVAN KOCAMAN |
| Mode of Delivery |
The mode of delivery of this course is face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
No list to read |
| Assessment methods and criteria |
One mid-term and final exams |
| Work Placement |
Work placement is appropriate for this lecture. |
| Catalog Content |
Concept of retailing, retail environment elements, multi-channel use in retailing, consumer behavior, retail planning, trade area analysis and site selection, store management, merchandise management, pricing and sales strategies, retail image, integrated marketing communication, sustainability |
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