Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Destination Management	TRZ310	VI. SEMESTER	3+0	5.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	PROF. DR. EMRE OZAN AKSÖZ
Mode of Delivery	Face to face delivery is present.
Prerequisites	N/A
Courses Recomended	N/A
Recommended Reading List	Recommended books are as listed; Kozak, N., Kozak, M.A ve Kozak, M. (2010). Genel Turizm İlkeler-Kavramlar. Ankara: Detay Yayıncılık. Kozak, M. A. (Editör) (2012). Otel İşletmeciliği. Ankara: Detay Yayıncılık. Kozak, N., Özel, Ç. H. ve Karagöz Yüncü, D. (2011). Hizmet Pazarlaması. Ankara: Detay Yayıncılık.
Assessment methods and criteria	Mid term: %Assignment: %Final sınavı: Test P
Work Placement	There is no work placement for this course.
Catalog Content	Definition and Specifications of Destination; The elements of a destination region; Sources, types and characteristics of destination; Destinations Life Cycle; Destination Management organizations; Carrying Capacity of Destinations; Tourism Impacts;Destination Planning; Destination Choice, Traveller Motivation; Destination Marketing; Destination welcome and customer care; Experiential Marketing in Destinations; Measuring Success, Monitoring, research and evaluation in destinations.