| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
ÖĞR. GÖR. DR. ERTAN ASLAN |
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Gretzel, (2015), Smart tourism foundations and developments |
| Assessment methods and criteria |
1 Midterm 1 Final |
| Work Placement |
|
| Catalog Content |
Tourism trends; Internet trends; Digital trends in tourism; New technology trends in digital tourism; Customer digital segmentation trends; Social network trends; Megatrends in digital technology and society; Digital trends in tourism business management; Digital trends in travel distribution; Digital trends in tourism marketing; Pre-consumption digital behaviour; During consumption digital behaviour ; Post-consumption digital behaviour ;Customer digital mobile behaviour. |
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