Language of Instruction |
Türkçe |
Course Type |
Area Elective Courses |
Course Instructor(s) |
DOÇ. DR. ENGİN BAYRAKTAROĞLU |
Mode of Delivery |
Face to face |
Prerequisites |
There is no prerequisites and co-requisites. |
Courses Recomended |
Congress and Event Management, Event Marketing |
Recommended Reading List |
1. Getz, D., & Page, S.J. (2019). Event Studies: Theory, Research and Policy for Planned Events (4th ed.). Routledge. https://doi.org/10.4324/9780429023002 |
Assessment methods and criteria |
1 mid-term, 1 assignment, 1 final exam |
Work Placement |
There is none. |
Catalog Content |
Event Management; Event Types; Event Themes; Activity Scope; Event Services; Event Planning; Managing Event Projects, Developing Event Concepts; Choosing the Event Venue; Managing Event Components: Event coordination, Identifying hazards, Assessing and controlling security risks, Monitoring business operations; On-Site Transactions; Preparing Recording Materials; Bid Process; Event Marketing; Event Experience; Event Budgeting and Financing; Human Resources at Events: Performance and behavior, Managing team performance; Event implementation processes. |