| Catalog Content |
Fundamental Concepts of Consumer Behavior: Consumer research, Segmenting consumers; Key Variables of Consumer Behavior; Demographic Data and Consumer Behavior; Learning and Memory; Perception and Sensation; Attitude and Attitude Formation; Values and Lifestyle; Referance Groups; Culture and Subculture; Consumer Decision Making Process: Diffusion of innovation, Consumer in market place, Post-purchase behavior, Organization as consumer. |
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