| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. İBRAHİM CEMİL ULUKAN |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Courses on business management |
| Recommended Reading List |
Journals, newspapers, articles, reports, etc. covering topics such as economy, management, leadership. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not Applicable |
| Catalog Content |
Basic Concepts of Strategic Management: Concept of Strategy, Strategic Management, Strategic Thinking; Strategic Management Process and Elements: Strategic Management Model; Development of Vision and Mission: Concept of Vision and Mission, Vision Determination Process, Qualification of Mission; External Environment Analysis: Business Environment, General Environment; Internal Environment Analysis: Core Competencies, Value Chain; Strategy Formation: Determining Long-Term Goals, Identifying Alternative Strategies, Choosing Strategies; Implementation of Strategies: Establishment of Short-Term Plans, Preparation of Policies and Budgets; Strategic Monitoring: Monitoring. |
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