| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. AHMET EMRE DEMİRCİ |
| Mode of Delivery |
Online |
| Prerequisites |
There are no prerequisites or co-requisites for this course. |
| Courses Recomended |
There are no recommended courses. |
| Recommended Reading List |
Scarborough, N. & Cornwall, J. (2018). Essentials of Entrepreneurship and Small Business Management. Pearson |
| Assessment methods and criteria |
(1) Mid-term exam (1) Final exam |
| Work Placement |
- |
| Catalog Content |
The Foundations of Entrepreneurship; Entrepreneurial Mindset: From Ideas to Reality; Designing the Business Model and Strategic Planning; Feasibility Analysis and Crafting a Business Plan; Forms of Business Ownership; Franchising; Buying an Existing Business; Formulation of a Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Global Aspects of Entrepreneurship; Building a New Venture Team and Managerial Succession |
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