| Language of Instruction |
Türkçe |
| Course Type |
Uzmanlık Alanı Dersleri |
| Course Instructor(s) |
PROF. DR. YUSUF ÖZKAY, DOÇ. DR. DERYA OSMANİYE |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm Exam (40%), Final Exam (60%) |
| Work Placement |
Not Applicable |
| Catalog Content |
World Pharmaceutical Market; Pharmaceutical Market in Turkey; Basic Concepts in Pharmaceutical Export; The Place and Importance of the Pharmacist in Industry; Concepts of Marketing and Sales; Product Life Cycle in Pharmaceuticals; New Product Development and Market Growth Strategies; Marketing-Sales Personnel and Their Duties; Pricing; Promotion and Promotion Activities in Pharmaceuticals; Marketing and Ethics; Medicine and Its Role in Sustainability; Marketing and Sales Force in the Pharmaceutical Industry; Importance of Communication in Pharmaceutical Marketing and Sales; Sales and Marketing as Team Play; Pharmaceutical Marketing Information Systems. |
Anadolu Info Package 
Turkish 
English