| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. EMRE OZAN AKSÖZ |
| Mode of Delivery |
Face to face delivery is present. |
| Prerequisites |
TRZ413 Marketing Research in Tourism is a prerequisite for this course. |
| Courses Recomended |
TRZ466 Product Development in Tourism may be taken. |
| Recommended Reading List |
Recommended books are as listed; Kozak, N., Kozak, M.A ve Kozak, M. (2010). Genel Turizm İlkeler-Kavramlar. Ankara: Detay Yayıncılık. Kozak, M. A. (Editör) (2012). Otel İşletmeciliği. Ankara: Detay Yayıncılık. Kozak, N., Özel, Ç. H. ve Karagöz Yüncü, D. (2011). Hizmet Pazarlaması. Ankara: Detay Yayıncılık. |
| Assessment methods and criteria |
1st mid-term: Written (30)Final exam: Written (70) |
| Work Placement |
There is no work placement for this course. |
| Catalog Content |
Project definitions, Areas of interest in project management, Problem tree, Problem analysis, Goal analysis, Stakeholder analysis, Strategy analysis, Objective and importance writing, Communication management, Risk management, Plan B, Project analysis, Project selection tools, Literature review, Budgeting, Tourism projects, PERT, Project control process, Resource balancing, Time cost analysis |
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