| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
DOÇ. DR. REMZİ REHA DURUCASU |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm exam (20%) Exercise project (30%) Final exam (50%) ) |
| Work Placement |
N/A |
| Catalog Content |
Marketing Research Concept; Definition; Importance and Scope of application; Its Relationship with Other Sciences and Borders; Place in Organization; Research Process Identification; Identifying the Problem; DataDetermination of Resources; Sampling; Stage Errors and Methods; The Method to be Used in Data CollectionSelection: Survey, Observation, Experiment, Projection, Scaling method; Collection of Data; Breakdown of Data andAnalysis; Preparation of Research Report; Marketing Types of Research |
Anadolu Info Package 
Turkish 
English