| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ÖĞR. GÖR. DR. MEHMET GÖKHAN TURAN |
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
None |
| Recommended Reading List |
|
| Assessment methods and criteria |
1 Midterm exam and final exam Final |
| Work Placement |
None |
| Catalog Content |
Concept of Product; Features and Kinds of Product; Decisions of Marketing Mix; Product Life Cycle; Price, Price Politics, Methods of price, Decisions of distribution; Marketing Mediators; Design of Distribution Channel; Physical distribution ; Promotion; Concept of Promotion and Significance; Decisions of Promotion; Creating Process of Promotion Mix; Advertising; Public Relationship; Personal Selling; Sales Promotion; Service Marketing; Direct Marketing; Internet Marketing; Marketing Management; International Marketing. |
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