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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA) Degree
  4. International Business
  5. Course Structure Diagram with Credits
  6. International Business Management
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 29/09/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
İŞL549 - International Business Management I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. UĞUR KESKİN
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Özalp, İ. (2012). Uluslararası İşletmeler ve Yönetim Stratejileri Global Bir Yaklaşım. Nisan Kitabevi.Can, E. (2012). Uluslararası İşletmecilik Teori ve Uygulama. İstanbul: Beta Yayıncılık.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Multinational Corporations: Definition and Scope
Week - 2 Planning in MNCs
Week - 3 Organizational Stuructures of MNCs
Week - 4 Global Structures
Week - 5 International Business Strategies: International Strategy
Week - 6 Multi-Local Strategy
Week - 7 Multi-Local Strategy
Week - 8 Global Strategy
Week - 9 Supranational Strategy
Week - 10 Entry Strategies of MNCs: Export
Week - 11 Joint Ventures and Foreign Direct Investments
Week - 12 Joint Ventures and Foreign Direct Investments
Week - 13 Human Strategies for MNCs: Ethnocentrism, Polycentrism
Week - 14 Geocentrism and Regiocentrism

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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