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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Dept. of Communication Design and Management
  3. Course Structure Diagram with Credits
  4. Visual Literacy
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
İLT310 - Visual Literacy III. SEMESTER 2 +2 4.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. HALİT TURGAY ÜNALAN, DOÇ. DR. CAN CEMAL CİNGİ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites
Courses Recomended
Recommended Resources *http://www.pomona.edu/Academics/courserelated/classprojects/Visual-lit/intro/soundicon.gif *http://www.poynterextra.org/cp/index.html *Dondis, Donis A. (1974) A primer of visual literacy.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The concept of visual literacy
Week - 2 Basic visual elements; dot, line, shape, form, dimension, texture, color, scale, proportion.
Week - 3 Basic visual elements; dot, line, shape, form, dimension, texture, color, scale, proportion.
Week - 4 Perception and association, Gestalt teories in visual perception.
Week - 5 Elements of visual dynamics; color, contrast, dimension, balance, contrast, rhythm , proportion, harmony.
Week - 6 Elements of visual dynamics; color, contrast, dimension, balance, contrast, rhythm, proportion, harmony.
Week - 7 The anatomy of a visual message
Week - 8 Visual techniques: The communication strategies.
Week - 9 Visual interpretation and explanation on the samples
Week - 10 A sample application
Week - 11 A sample application
Week - 12 A sample application
Week - 13 A sample application
Week - 14 A sample application

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Quiz 1 10
Homework 1 10
Toplam (%) 120

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