Akademik Dersler - Tanıtım

Last Updated: 18/09/2026

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
RHİ302 - Communication Management	V. SEMESTER	3 +0	4.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. ÇAĞLAR GENÇ, DOÇ. DR. ÇAĞLAR GENÇ
Mode of Delivery	This course is an applied course conducted only in the form of face-to-face education. Students prepare presentations and reports in teams every week.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no rerequisite and co-requisite of this course.
Courses Recomended	There is no recommended optional programme component of this course.
Recommended Resources	None.
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction and Main theme identification
Week - 2		Literature Review
Week - 3		Organization building process
Week - 4		Creating corporate identity
Week - 5		SWOT Analysis and Stakeholder Analysis
Week - 6		Target Audience Analysis and Market Analysis
Week - 7		Budget Analysis and Price Analysis
Week - 8		Preparation of a Communication Management Plan
Week - 9		Planning communication activities to promote the product/service
Week - 10		Planning communication activities for internal stakeholders
Week - 11		Implementation of communication activities for internal stakeholders
Week - 12		Planning communication activities for the target audience
Week - 13		Implementation of communication activities for the target audience
Week - 14		Evaluation and Reporting of All Activities

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100