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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Dept. of Communication Design and Management
  3. Course Structure Diagram with Credits
  4. Management in the Age of New Media
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
YMİ301 - Management in the Age of New Media V. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. DENİZ TAŞCI
Mode of Delivery Face-to-face
Place of Delivery
Used Educational Platforms
Prerequisites This course has no prerequisites or corequisites.
Courses Recomended
Recommended Resources
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to Management Thought
Week - 2 Classical and Neoclassical Management Approaches
Week - 3 Modern and Postmodern Management Theories
Week - 4 Contemporary Management Paradigms (Lean Management, Learning Organizations, Quality-Oriented Approaches)
Week - 5 Digital Transformation and Management
Week - 6 Leadership Approaches
Week - 7 New Generation Work Models
Week - 8 Virtual Organizations
Week - 9 New Approaches in Human Resource Management
Week - 10 Strategic Management and Decision Making
Week - 11 Corporate Communication and Reputation Management
Week - 12 Innovation Management
Week - 13 Crisis Management
Week - 14 General Review and Course Evaluation

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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