Akademik Dersler - Tanıtım

Last Updated: 22/10/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PZL302U - Sales Techniques	II. SEMESTER	0 +0	7.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	Öğr. Grv. Ömür ÖZKUK
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There are no other recommended courses related to this course.
Recommended Resources	Editor Prof. Dr. N. TURAN, Satış Teknikleri, Eskişehir, 2019
Work Placement	There is no internship or application for this course.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The Place and Importance of Sales in Marketing 1. Unit
Week - 2		The Profession of Salesman and the Factors that are Effective in Sales 2. Unit
Week - 3		Verbal and Non-Verbal Communication in Sales 3. Unit
Week - 4		Verbal and Non-Verbal Communication in Sales 3. Unit
Week - 5		Information Collection and Preparation for Sale 4. Unit
Week - 6		Deciphering the Midterm Exam Question
Week - 7		Midterm Exams
Week - 8		Presentation Techniques in Sales 5. Unit
Week - 9		Customer Objections and Methods of Meeting Customer Objections 6. Unit
Week - 10		Customer Objections and Methods of Meeting Customer Objections 6. Unit
Week - 11		Sales Closing Techniques 7. Unit
Week - 12		Customer Relationship Management and Customer Service 8. Unit
Week - 13		Final Exam Question Solution
Week - 14		Final

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100