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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
  2. Public Relations and Advertising
  3. Course Structure Diagram with Credits
  4. Corporate Identity and Image Management
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
İLT208U - Corporate Identity and Image Management VIII. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s)
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Definition and categorization of identitiy and corporate identitiy
Week - 2 Definition and categorization of identitiy and corporate identitiy
Week - 3 Corporate identitiy and constitution of corporate identitiy
Week - 4 Corporate identitiy and constitution of corporate identitiy
Week - 5 Components of corporate identitiy
Week - 6 Corporate identity and corporate reputation
Week - 7 Mid-term
Week - 8 Concepts of image and corporate image
Week - 9 Concepts of image and corporate image
Week - 10 The variety and functions of image
Week - 11 The variety and functions of image
Week - 12 Constitution of corporate image and target audience
Week - 13 İmage strategy and policies
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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