Public relations and advertising began to gain importance under the umbrella of communication sciences towards the end of the 20th century. Technological innovations in the field of communication directly affected public relations and advertising activities, leading to a period of change and transformation. Compared to the past, today's communication efforts appear both more intense and more complex. In particular, developments in the areas of the internet, digital media, and social media have changed consumers' and users' media consumption habits, creating new channels for reaching consumers in the fields of public relations and advertising. In such a communication environment, institutions, brands, and even individuals need professionals for their communication studies and practices. The Public Relations and Advertising program was established to meet this need by contributing to the training of public relations and advertising professionals.
The curriculum, consisting of courses related to communication, mass communication, digital marketing, public relations, and advertising, is enriched with practical examples alongside theory. Furthermore, the program has been prepared considering that public relations and advertising is an interdisciplinary field and taking into account the necessary knowledge and qualifications a public relations and advertising professional should possess.
The target audience of the program consists especially of candidates aiming for careers in areas such as communication, media, advertising, brand management, public relations, and digital marketing.