Open Education Faculty | Public Relations and Advertising | Course Structure Diagram with Credits

I. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
İKT101U	Introduction to Economics	Required Courses	0+0	4.0
İLT107U	Communication	Required Courses	0+0	5.0
İŞL107U	General Business	Required Courses	0+0	6.0
PSİ103U	Psychology	Required Courses	0+0	6.0
PZL103U	Marketing Management	Required Courses	0+0	6.0
	Foreign Language Courses			3.0
Sum				30

II. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
HİT102U	Public Relations	Required Courses	0+0	6.0
İLT102U	New Communication Technologies	Required Courses	0+0	5.0
İLT112U	Communication Theories	Required Courses	0+0	5.0
MAİ102U	Brand and Brand Management	Required Courses	0+0	5.0
PZL304U	Marketing Communication	Required Courses	0+0	6.0
	Foreign Language Courses			3.0
Sum				30

III. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
İLT203U	Corporate Communication	Required Courses	0+0	6.0
İLT207U	Persuasive Communication	Required Courses	0+0	6.0
MAİ201U	Advertising	Required Courses	0+0	6.0
SMY105U	Digital Media and Consumer	Required Courses	0+0	6.0
TAR201U	Principles of Atatürk and the History of Turkish Revolution I	Required Courses	0+0	3.0
TÜR201U	Turkish Language I	Required Courses	0+0	3.0
Sum				30

IV. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
HİT204U	Public Relations Writing	Required Courses	0+0	8.0
HİT212U	Creativity in Advertising	Required Courses	0+0	4.0
HİT214U	Digital Content Marketing	Required Courses	0+0	4.0
İLT202U	Crisis Communication and Management	Required Courses	0+0	8.0
TAR202U	Principles of Atatürk and the History of Turkish Revolution II	Required Courses	0+0	3.0
TÜR202U	Turkish Language II	Required Courses	0+0	3.0
Sum				30

V. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
FEL207U	Philosophy	Required Courses	0+0	6.0
HİT301U	Internal Public Relations	Required Courses	0+0	6.0
PZL303U	Publicity and Marketing	Required Courses	0+0	6.0
PZL305U	Internet and Mobile Marketing	Required Courses	0+0	6.0
SMY107U	Social Media Management	Required Courses	0+0	6.0
Sum				30

VI. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
HİT304U	Goverment Diplomacy and International Public Relations	Required Courses	0+0	6.0
HİT306U	Sustainability and Public Relations	Required Courses	0+0	6.0
HİT310U	Production in Media	Required Courses	0+0	6.0
MAİ206U	Brand Communication Design and Applications	Required Courses	0+0	6.0
SNT402U	History of Art	Required Courses	0+0	6.0
Sum				30

VII. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
HİT401U	Public Relations Campaign Analysis	Required Courses	0+0	6.0
HİT403U	Reputation Management	Required Courses	0+0	6.0
İLT213U	Corporate Culture	Required Courses	0+0	6.0
MAİ203U	Media Planning	Required Courses	0+0	6.0
PZL209U	Consumer Behaviour	Required Courses	0+0	6.0
Sum				30

VIII. SEMESTER

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
HİT210U	Digital Public Relations	Required Courses	0+0	6.0
HİT402U	Public Relations Research	Required Courses	0+0	6.0
HİT406U	Advertising Campaign Process	Required Courses	0+0	6.0
İLT208U	Corporate Identity and Image Management	Required Courses	0+0	6.0
MAİ208U	Creativity and Writing in Advertising	Required Courses	0+0	6.0
Sum				30

Foreign Language Courses

Code	Course Title	Compulsory	Laboratory + Practice	ECTS
ALM101U	German I (ALM)	Foreign Language Courses	0 + 0	3.0
FRA101U	French I (FRA)	Foreign Language Courses	0 + 0	3.0
İNG101U	English I (ENG)	Foreign Language Courses	0 + 0	3.0
ALM102U	German II (ALM)	Foreign Language Courses	0 + 0	3.0
FRA102U	French II (FRA)	Foreign Language Courses	0 + 0	3.0
İNG102U	English II (ENG)	Foreign Language Courses	0 + 0	3.0