Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Social Media and Corporate Communication	SMY206U	IV. SEMESTER	0+0	6.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)
Mode of Delivery	Distance Education
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria	1 Midterm and 1 Final Exam.
Work Placement	Not Applicable
Catalog Content	Corporate Communication and Social Media Theoretical Framework; Corporate Communication Management and Leadership; The Role of Corporate Communication and Social Media in Industry 4.0; Social Media and Crisis Communication; Social Responsibility in the Age of Social Media; The Economic Aspect of Social Media and Corporate Communication; Social Media and Perception Management; The Effect of Corporate Communication and Social Media on Reputation Management in International Trade.