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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Dept. of Communication Design and Management
  3. Course Structure Diagram with Credits
  4. Visual Culture and Storytelling
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
YMİ102 - Visual Culture and Storytelling II. SEMESTER 2 +2 4.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. CAN CEMAL CİNGİ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites
Courses Recomended
Recommended Resources Frascara, J. (2004) Communication Design: Principles, Methods, and Practice. New York: Allworth Press.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 History of Design and the Importance of Visual Design in Different Sectors
Week - 2 Basic Design Principles I: Balance, Hierarchy, Alignment, Contrast, Visual Perception and Gestalt Principles
Week - 3 Basic Design Principles II: Color Theory and Psychology, Creating Composition
Week - 4 Typography and Designing with Text
Week - 5 Designing for Digital Platforms
Week - 6 Visual Language According to Media Types
Week - 7 Information Design and Visual Presentation
Week - 8 Evaluation of Infographic Examples
Week - 9 Logo and Brand Design
Week - 10 Developing Visual Identities for Brands
Week - 11 Evaluation of Logo Examples
Week - 12 Ethics, Copyright, and Responsibility in Design
Week - 13 Enhancing Creativity in Visual Design
Week - 14 Presentation and Evaluation of Final Projects

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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