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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Program in Business Administration (English)
  3. Course Structure Diagram with Credits
  4. Services Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
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Last Updated: 24/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL314 - Services Marketing VI. SEMESTER 2 +0 5.0
Language of Instruction İngilizce
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. RIDVAN KOCAMAN
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is not a prerequesites course for this course
Courses Recomended There is not a reccomended optional programme component.
Recommended Resources Öztürk, S. A. Hizmet Pazarlaması(2013), Bursa: Ekin Kitabevi
Work Placement There is no work placement.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Explaining service concept and characteristics of services
Week - 2 Characteristics of service economy and relevant statistics
Week - 3 Explaining the product concept in services industry
Week - 4 Pricing of services
Week - 5 Distribution of services
Week - 6 Promoting services
Week - 7 Midterm
Week - 8 Midterm
Week - 9 Importance and role of personnel and customer in services marketing
Week - 10 Phyical evidences and their role in services marketing
Week - 11 Managing demand and capasity
Week - 12 Services quality: model and dimensions
Week - 13 Improving services quality
Week - 14 Internationalization of services

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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