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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Yunus Emre Health Services Vocational School
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  5. Sales and Persuasion Techniques
  6. Description
  • Description
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Last Updated: 23/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL257 - Sales and Persuasion Techniques III. SEMESTER 2 +0 2.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) ÖĞR. GÖR. DR. SEDAT DEMİREL
Mode of Delivery Face-to-Face.
Place of Delivery On Campus
Used Educational Platforms Face-to-face
Prerequisites There are no prerequisites or corequisites for this course.
Courses Recomended There are no other recommended courses associated with this course.
Recommended Resources Course notes prepared by the instructor will be provided to the students.
Work Placement No.
Aims of the Course The primary objective of this course is to teach students who wish to improve themselves the sales and persuasion techniques required in the field of sales. The course aims to contribute to students' competencies by covering topics such as sales, sales techniques, the training and qualifications of sales personnel, communication and body language, handling objections, and closing techniques.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Fundamental Concepts and Dynamics of Sales
Week - 2 Sales Psychology and Customer Behavior
Week - 3 Effective Sales Techniques: Consulting-focused sales
Week - 4 Effective Sales Techniques: Cross-selling and upselling strategies
Week - 5 Effective Sales Techniques: Value-oriented sales methods
Week - 6 Customer Needs Analysis and Solution Provision
Week - 7 The Art and Strategies of Persuasion: The fundamentals of persuasion psychology
Week - 8 The Art and Strategies of Persuasion: Techniques for handling objections and generating solutions
Week - 9 Communication Skills and Body Language: Effective listening and asking the right questions
Week - 10 Communication Skills and Body Language: Building trust and persuasion through body language
Week - 11 Customer Needs Analysis and Solution Provision: Methods for accurately analyzing needs
Week - 12 Customer Needs Analysis and Solution Proposal: Offering differentiating value propositions
Week - 13 Sales Process Management
Week - 14 Overall Assessment

  • Health and Quality of Life Decent Work and Economic Growth Industry, Innovation and Infrastructure Responsible Production and Consumption

  • Economics, Finance and Management Innovation Skills

  • Multiple Choice Test

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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