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Week - 1
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What is Communicatins?, Verbal, Written and nonverbal communication Corparate communications types and means. |
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Week - 2
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The skill of Emphaty and Listening at communication, Interpersonal Communication |
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Week - 3
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Public relations concept, practitioners, context and origins |
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Week - 4
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Public Relations Part of Function: Publicity, Corporation Advertising, Press agentry, Public affairs, Lobbying, Issue management |
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Week - 5
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Historical development of public relations in Turkey and in the World, development of PR in private and public sector, Career development in an organization, professionalism and ethics. |
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Week - 6
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Research in PR, the role of research in strategic planning |
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Week - 7
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Coorparate public relations and tools |
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Week - 8
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Public Relations management process: defining PR problem, situation analysis, Research process: Informal and formal methods |
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Week - 9
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Public Relations management process: defining PR problem, situation analysis, Research process: Informal and formal methods |
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Week - 10
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Planning and programming in PR, strategic management: strategy and tactics, writing the program: program plan,defining target public, budgeting, pretesting program elements. |
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Week - 11
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Taking action and communicating in public relations management process: Acting responsively and responsibly, cordinating action and communication, action as an open systems response, Communication component of strategy. framing the message, |
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Week - 12
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Evaluating the PR program |
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Week - 13
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Public relations practice
Case study about Health Communication |
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Week - 14
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Public relations practice
Case study about Health Communication |
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