Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
ECZ903 - Marketing and Export in Pharmaceutical Industry	X. SEMESTER	1 +0	1.5

Language of Instruction	Türkçe
Course Type	Specialization Courses
Course Instructor(s)	DOÇ. DR. DERYA OSMANİYE
Mode of Delivery	The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources
Work Placement	Not Applicable
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		What is Marketing and Sales ?
Week - 2		Pharmaceutical Product Lifecycle (Trends, Identification, Approval and Monitoring)
Week - 3		New Product Development (R&D) and Market Growth Strategies
Week - 4		Marketing-Sales Personnel and Their Duties
Week - 5		Pricing
Week - 6		Trademark and Patent in Medicine
Week - 7		Pharmaceutical Promotion and Promotion Activities
Week - 8		Marketing and Ethics
Week - 9		Pharmaceuticals and its Role in Sustainability
Week - 10		Pharmacy and Design
Week - 11		Marketing and Sales Force in Pharmaceutical Industry
Week - 12		Importance of Communication in Pharmaceutical Marketing and Sales
Week - 13		Sales and Marketing as Team Play
Week - 14		Pharmaceutical Marketing Information Systems (IMS, Medula, RxMedia)

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)