Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL211 - Principles of Marketing	III. SEMESTER	3 +0	5.0

Language of Instruction	İngilizce
Course Type	Required Courses
Course Instructor(s)
Mode of Delivery	The mode of delivery of this course is face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Kotler, P. & Armstrong, G. (2018). Principles of Marketing (17th global edition). Harlow: PearsonÖztürk et. al. (2018) Principles of Marketing (Ed: Öztürk, S. A) Eskişehir: T.C. Anadolu University Publication
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		definition of marketing, its scope and core concepts
Week - 2		marketing management and marketing management philosophies
Week - 3		Marketing challenges for the 2000s and over: Evolution of marketing from transactional marketing to relationship marketing
Week - 4		strategic planning and the marketing process, mission statement, objectives, business portfolio analysis, market growth grid.
Week - 5		marketing environment: micro environment and its effect on marketing
Week - 6		marketing environment: Effect of macro environmental factors on marketing (demography, technology, economy, nature, culture, legal factors)
Week - 7		First week of midterms
Week - 8		2. week for midterms
Week - 9		Marketing information system
Week - 10		marketing research
Week - 11		market segmentation and selection of target markets
Week - 12		positioning strategies
Week - 13		A short description of marketing mix elements

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Assessment Method and Passing Requirements
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