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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Hotel,Restaurant and Catering
  3. Tourism and Hotel Management
  4. Course Structure Diagram with Credits
  5. Tourism Marketing
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 08/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
TRZ217 - Tourism Marketing I. SEMESTER 2 +1 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. OKTAY EMİR
Mode of Delivery face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Concept of Tourism Marketing; Development and importance of Tourism Marketing
Week - 2 Structure of Market in Tourism; Tourist Behavior
Week - 3 Tourism Product And Service Policies
Week - 4 Pricing Policies in Tourism
Week - 5 Distribution Channels in Tourism; Travel Agencies andTour Operators
Week - 6 Promotion in tourism
Week - 7 Destination management in tourism
Week - 8 Marketing Planning in tourism
Week - 9 Strategic Planning And Management in Tourism
Week - 10 Market reseach in tourism
Week - 11 Marketing Controlling And Performance Measurement
Week - 12 Marketing Research in Tourism; Global Tourism Strategies
Week - 13 Marketing of Meeting Tourism
Week - 14 Importance of Communication in Tourism and Public Relations

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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