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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Introduction to Business
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 03/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İŞL155 - Introduction to Business I. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. BAHAR SUVACI
Mode of Delivery face to face
Place of Delivery On Campus
Used Educational Platforms Face-to-face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended None
Recommended Resources Genel İşletme, 2019, R. Karalar, Nisan Kitabevi
Work Placement N/A
Aims of the Course The aim of the General Business course is to enable students to explain the basic concepts, structure, and functions of a business and to have knowledge of all aspects related to business.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The basic concepts of business administration and its historical process.
Week - 2 Meaning and fundamentals of business
Week - 3 Environment of businesses, and classification of businesses.
Week - 4 The goals of businesses.
Week - 5 Forming investment decisioin about a business establish.
Week - 6 Forming of investment decisioin about a business establish
Week - 7 Determination of the business establish place.
Week - 8 The legal structure of businesses.
Week - 9 The size and capacity at businesses.
Week - 10 Integration and collobration at businesses.
Week - 11 The marketing function at businesses.
Week - 12 The marketing function at businesses
Week - 13 Teams management in businesses
Week - 14 The importance of organizational communication in stress management in businesses.

  • Decent Work and Economic Growth

  • Economics, Finance and Management

  • Multiple Choice Test

Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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