Akademik Dersler - Tanıtım

Last Updated: 25/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL116 - Marketing Principles II	II. SEMESTER	3 +1	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ÖĞR. GÖR. DR. MEHMET GÖKHAN TURAN
Mode of Delivery	Face to face
Place of Delivery	On Campus
Used Educational Platforms	Face-to-face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	Principles of Marketing I
Recommended Resources	Principles of Marketing (2008). Ed. Serpil YILMAZ
Work Placement	None
Aims of the Course	To provide students with theoretical and practical knowledge regarding the process of customer-oriented value creation, delivering the created value to the market, and establishing sustainable customer relationships.

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1	LO-1 LO-2 LO-3	The purpose of the Principles of Marketing II course is to provide information regarding the course objectives, core resources, and the conduct of the course.	Lecture
Week - 2	LO-1	The marketing mix and its importance from a marketing perspective.	Lecture Question & Answer Discussion Problem Solving Research and Inquiry
Week - 3	LO-1	Product and product mix decisions.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 4	LO-1	Product life cycle	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 5	LO-1	Price and pricing policies	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 6	LO-1	Pricing methods	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry Document/Text/Data Analysis
Week - 7	LO-1	Distribution decisions and intermediaries in distribution channels	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 8	LO-1	Physical distribution	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 9	LO-1	The concept of promotion, its importance, and the promotion mix	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming
Week - 10	LO-1	Advertising and Public Relations	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming
Week - 11	LO-1	Personal selling	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 12	LO-1	Sales promotion efforts and direct marketing	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming
Week - 13	LO-3	Digital marketing.	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry
Week - 14	LO-2	Services Marketing	Lecture Question & Answer Discussion Case Study Problem Solving Brain Storming Research and Inquiry

Decent Work and Economic Growth Industry, Innovation and Infrastructure Responsible Production and Consumption Climate Action

Economics, Finance and Management Entrepreneurship Logistics and Supply Chain Sustainability and Green Energy Innovation Skills

Open-Ended Test Homework

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)