Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL116 - Marketing Principles II	II. SEMESTER	3 +1	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ÖĞR. GÖR. DR. MEHMET GÖKHAN TURAN
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	None
Recommended Resources	Pazarlama İlkeleri 2008 Ed.Serpil YILMAZ
Work Placement	None
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Objective of Marketing Principles I course and basic sources about the course.
Week - 2		Product
Week - 3		Price
Week - 4		Distribution Channels
Week - 5		Promotion
Week - 6		Promotion
Week - 7		Micro environment factors about marketing decisions.
Week - 8		Marketing information system.
Week - 9		Marketing research and process of marketing research
Week - 10		Market concept and characteristics of consumer market, factors effecting consumer behavior.
Week - 11		Market concept and features of the consumer market, the factors affecting consumer market.
Week - 12		Factors effecting industrial customer/user purchasing behavior.
Week - 13		International marketing.
Week - 14		Market segmentation and positioning.

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Assessment Method and Passing Requirements
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