Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL120 - Contemporary Marketing Approaches	II. SEMESTER	2 +0	2.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ÖĞR. GÖR. DR. BÜLENT ATMACAN
Mode of Delivery	This course is conducted only in the form of face-to-face training.
Place of Delivery
Used Educational Platforms
Prerequisites	There are no prerequisites or prerequisites for this course.
Courses Recomended	There are no other recommended courses related to this course.
Recommended Resources	Editor Prof. Dr. İ., VARİNLİ, Doç. Dr. K.ÇATI, Güncel Pazarlama Yaklaşımlarından Seçmeler, Detay Yayıncılık, 2010
Work Placement	It is not suitable for this lesson.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Developments in Marketing Approaches in The Historical Process (Classical-Modern and Post-Modern Approaches)
Week - 2		New Marketing Trends Today
Week - 3		Creativity and Innovation in Customer Experience Management
Week - 4		Hygiene and Sanitation in Food Marketing
Week - 5		Niche Marketing, Sustainable/Green Marketing
Week - 6		Value Based Marketing, Event Marketing
Week - 7		Permission Marketing, Internal Marketing
Week - 8		Relationship Marketing
Week - 9		Database Marketing
Week - 10		Experiential Marketing, Neuro Marketing
Week - 11		Radical Marketing
Week - 12		Viral Marketing
Week - 13		Destination Marketing
Week - 14		Word of Mouth Marketing

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Assessment Method and Passing Requirements
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