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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Marketing Communication
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İSN254 - Marketing Communication III. SEMESTER 3 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. AYLA TOPUZ SAVAŞ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Advertising
Recommended Resources *Terence Shimp, Advertising, promotion, and other aspects of integrated marketing communications, Australia : South-Western, c2013.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Marketing Communications: Concept and Context
Week - 2 Developments in Marketing Communications and IMC
Week - 3 Advertising Activities and Management
Week - 4 Types and Tools of Public Relations
Week - 5 Personal Selling and Sales Force Management
Week - 6 Sales Promotion Mix and Management
Week - 7 Communication Dimensions of Product and Packaging
Week - 8 Communication Dimensions of Distribution and Price
Week - 9 Direct Marketing
Week - 10 Sponsorship and Cause-Related Marketing
Week - 11 Brand Communication and Brand Placement
Week - 12 Trade Shows and Exhibitions
Week - 13 Marketing Communication Planning Process
Week - 14 Ethics in Marketing Communication

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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