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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Multinational Companies
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
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Last Updated: 03/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İŞL216 - Multinational Companies IV. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. BAHAR SUVACI
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery On Campus
Used Educational Platforms Face-to-face
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There are no recommended optional programme components.
Recommended Resources Balcı, M. Multinational Enterprises in the Global Economy: From Theory to Practice
Work Placement There are no formal internship practices for this course.
Aims of the Course The course on multinational enterprises examines the structures, strategies, and management processes of companies operating in global markets.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 INTRODUCTION TO COURSE
Week - 2 Emergence and Development of Multinational Corporations
Week - 3 MULTINATIONAL ENTERPRISES IN TURKEY AND WORLD
Week - 4 COMPETITION AND BASIC CONCEPTS OF COMPETITION
Week - 5 ANALYSE OF MULTINATIONAL ENTERPRISES 1
Week - 6 ANALYSE OF MULTINATIONAL ENTERPRISES 2
Week - 7 COMPETITIVE STRATEGIES 1
Week - 8 COMPETITIVE STRATEGIES 2
Week - 9 Strategies of Internationalisation
Week - 10 Businesses Success in the Competitive Conditions SPEED TECHNOLOGY QUALITY ORGANIZATIONAL FLEXIBILITY
Week - 11 Businesses Success in the Competitive Conditions INNOVATION KNOWLEDGE MANAGEMENT
Week - 12 Businesses Success in the Competitive Conditions CULTURAL MANAGEMENT CHANGE MANAGEMENT
Week - 13 THE NEW APPROACHES OF COMPETITION: TALENT-BASED COMPETITION Resource-based competition COMPETITION BASED ON DIFFERENCE

  • Decent Work and Economic Growth

  • Economics, Finance and Management

  • Open-Ended Test Presentation

Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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