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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Marketing Law
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL224 - Marketing Law IV. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) ÖĞR. GÖR. TAHİR ŞAHİN
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no course suggested for students taking this course.
Recommended Resources Babacan, Muazzez (2012). Pazarlama Mevzuatı, Detay Yayıncılık, Ankara
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Fundamentals of Market Law; Relationship Between Law and Marketing
Week - 2 Contracts Law, Legal Dimensions of Sales Contracts
Week - 3 Consumer Protection: Consumer Protection Law
Week - 4 Legal Rights and Responsibilities of Sales Man, Rights and Responsibilities of Consumers
Week - 5 Competition; Unfair Competition
Week - 6 Competition; Unfair Competition
Week - 7 Antitrust Law
Week - 8 Trade Name, Business Name
Week - 9 Brand Name, The Law of Brands
Week - 10 License Law
Week - 11 License Law
Week - 12 Copyright Laws for Creative Work
Week - 13 Concept of Ethics in Marketing
Week - 14 Seller and Seller's Ethical Responsibilities

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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