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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Sales Techniques
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL240 - Sales Techniques IV. SEMESTER 2 +2 4.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) ÖĞR. GÖR. DR. MEHMET GÖKHAN TURAN
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended No
Recommended Resources Satış Teknikleri (Ed.Nurcan TURAN) AÖF,2013
Work Placement None
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The Concept of Personal Selling
Week - 2 Development of Personal Selling
Week - 3 The Features of Personal Selling
Week - 4 Personal Selling according to Selling Efforts
Week - 5 Advantages and Disadvantages of Personal Selling
Week - 6 Case Study
Week - 7 The Process of Selling; Determining of Potential Buyers
Week - 8 Determining of Approach, Selling Speech and Body Language
Week - 9 Objection of Buyers
Week - 10 Closing Sale
Week - 11 Case Study
Week - 12 Consumer Relationships After Sale
Week - 13 Consumer Follow up After Sale
Week - 14 Additional Services; Care and Repair Services

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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