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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA)
  4. Master of Science (MSc) in Business Administration (English)
  5. Course Structure Diagram with Credits
  6. Consumer Behavior Analysis
  7. Description
  • Description
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  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL542 - Consumer Behavior Analysis II. SEMESTER 3 +0 6.0
Language of Instruction İngilizce
Course Type Elective Courses
Course Instructor(s) PROF. DR. GÜLFİDAN BARIŞ
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction
Week - 2 Basic terms in consumer behaviour (CB).
Week - 3 market segmentation
Week - 4 learning and memory in CB.
Week - 5 motivation and involvement
Week - 6 perception and CB
Week - 7 perception and CB
Week - 8 attitude formation and CB
Week - 9 social class and CB
Week - 10 culture
Week - 11 referance groups and family
Week - 12 self concept
Week - 13 general evaluations about consumer behaviour
Week - 14 general evaluations about consumer behaviour

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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