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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Non-Thesis MBA
  4. Non-Thesis MBA in Business Administration (Distance Education)
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  6. Consumer Behaviour
  7. Description
  • Description
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İŞY538 - Consumer Behaviour II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. GÜLFİDAN BARIŞ
Mode of Delivery Online-real time lectures
Place of Delivery
Used Educational Platforms
Prerequisites Principles of marketing ve pazarlama ilkeleri ya da pazarlama yönetimi cousres are prerequsites.
Courses Recomended none
Recommended Resources The book by Michael Solomon \\\"Consumer Behaviour\\\"
Work Placement none
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction
Week - 2 Consumer as Individuals
Week - 3 Perception
Week - 4 Learning and Memory
Week - 5 Motivation and Values
Week - 6 Attitudes
Week - 7 Self
Week - 8 Consumer in Society
Week - 9 Mid term
Week - 10 Mid term
Week - 11 Culture
Week - 12 Social Class
Week - 13 Group influence
Week - 14 Shopping and Buying Proces

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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